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Toby Brimberg of O,R&L Commercial Completes 2 Long-Term Retail Leases | 15-65 Frontage Rd, East Haven

August 29th, 2025


East Haven, Connecticut

O,R&L Commercial is pleased to announce two recent long-term Retail Leases at 15-65 Frontage Road in East Haven, CT.

Sportech Venues, a former tenant in the plaza for approximately 30 years, who used to occupy one of the freestanding buildings is returning to the plaza and will now occupy a 5,000± SF end cap space in the main strip center portion of the property. Jeff Kravet of Kravet Realty of Stamford represented Sportech Venues. 

Sally Beauty Supply LLC, a long-term tenant presently located on the other side of I-95 at 52 Frontage Road is moving their business to 15-65 Frontage Road and has completed a new long-term Retail Lease for a 2,070± SF inline space within the plaza. Sally Beauty Supply was represented by Steve Patten of the Proto Group of North Haven, CT. 

Toby Brimberg of O,R&L Commercial in Branford represents the Landlord, East Haven Mall, LLC of 15-65 Frontage Road in East Haven. This well-positioned commercial plaza features a strong, diverse tenant mix anchored by national brands and everyday consumer needs. Current tenants include: Wendy’s, AutoZone, Bottle Depot Liquors, Shore Haven Veterinary Hospital, AFI Orthotics & Prosthetics and two restaurant tenants: Fiesta Bar & Grill and Mansion de las Americas Restaurant and Bar. The upcoming addition of Sally Beauty and SportTech Venues will further enhance the property’s draw creating a well-rounded mix of retail and service businesses. The retail center is also benefited by its adjacent proximity to a busy Home Depot ensuring excellent exposure, strong traffic flow and cross-shopping synergies. 

O,R&L Commercial, LLC with offices in Branford and Rocky Hill represents landlords, tenants, sellers and buyers in the office, retail, medical, multi-family, investment and industrial markets. 

Posted in the categories Sale, Retail, Toby Brimberg, CT, Cheshire.